An effective foaming agent, SLS can help create a rich lather in products like body and hand wash, facial cleansers and bubble. Likewise, SLS helps create the foaming action in toothpaste and also helps remove food particles from teeth.
Why are they used in cosmetics and personal care products? Both SLS and SLES are very effective ingredients used in cleansing products and as creams and lotions. In this function, surfactants wet body surfaces, emulsify or solubilize oils, and suspend soil.
Regarding its use in cosmetics and body products, the safety assessment study of SLS, published in 1983 in the International Journal of Toxicology (the most recent assessment), found that it's not harmful if used briefly and rinsed from the skin, as with shampoos and soaps.